Your pipeline isn't broken. Your system is.
I help B2B SaaS leadership teams find the gaps between Sales, Marketing and Customer Success, then build the framework that connects them.
CONNECTED
GTM MOTION
Diagnose. Design. Run.
The goal isn't more activity. It's a GTM motion where strategy, execution and accountability work together.
Strategy
What are we actually trying to win? I clarify the commercial problem before adding more activity.
One ICP · One message
A shared commercial point of view across the people, problem, positioning and buying journey.
Sales · Marketing · CS
One connected motion across the account, with clear ownership, handoffs and leadership visibility.
Consolidation is.
Sales runs its own outreach. Marketing runs its own campaigns. Customer Success has its own view of the account. Each one looks fine in isolation, and leadership only finds out what broke when the quarter closes.
In B2B SaaS, Sales says the leads are bad. Marketing says the MQLs are converting fine. Both can be telling the truth because they are looking at different stages, systems and definitions.
That's not a channel problem you fix with a better sequence. It's a system problem: nobody owns the thing that connects the three.
It's "Where is the revenue system breaking?"
Where is your GTM system leaking?
Take the 5-minute scorecard to identify where Marketing, Sales and Customer Success may be losing alignment, visibility or momentum.
Find your biggest GTM constraint.
12 questions. Six areas of your revenue system. No sales pitch. Your result is based on how your teams actually operate today.
Your biggest leakage signal
From diagnosis to a working revenue system.
I work with CEOs, CROs and CMOs to find where revenue effort is fragmented, design the framework that connects it, and stay close enough to keep it aligned.
Foundation Diagnostic
Find what is actually breaking. Over 2–3 weeks, I examine ICP, lifecycle stages, handoffs, pipeline conversion, CRM data, reporting, onboarding, retention and expansion signals. You leave with a Revenue Leakage Map, current-state lifecycle map, top five priority gaps and a practical 90-day roadmap.
Revenue Architecture Sprint
Fix the constraint. Build the system around it. A focused redesign around the highest-value issue: ICP, positioning, conversion, qualification, outbound, nurture, CRM lifecycle, reporting, Sales → CS handoff or customer growth.
Fractional GTM Advisor
Keep the system aligned. I stay close to leadership through monthly working sessions, revenue reviews, GTM priorities, trade-offs, strategic questions and quarterly architecture tune-ups.
What changes when the framework exists.
"Neha created a seamless system for us. We started getting a large influx of inbound leads after a year of running the podcast."FOUNDER · 200+ PERSON COMPANY
"The playbook Neha created had the details our team needed to build a GTM strategy and follow through. We saw an increase in conversion."MARKETING HEAD · 80-PERSON COMPANY
"We never knew what was missing. Neha's strength of recognizing patterns is like finding a piece in the puzzle, which helped us work on lead leakage."CEO · 150-PERSON COMPANY
Builder by habit.
Most companies have three languages in the building. Nobody speaks all three.
For 15+ years I've worked inside growth and marketing teams, designing and running the motions that drive pipeline: campaigns, outbound, automation, data and the tools that tie them together.
I've seen firsthand where handoffs between Sales, Marketing and CS break, and how that shows up as "bad pipeline" when the real problem is the framework underneath.
I'm not a slide-deck strategist. My credentials are the pipelines, campaigns and workflows I've built and operated. I combine an engineer's mindset for systems and data with enough AI and finance fluency to sit across from a CFO without needing a translator.
Today I help B2B SaaS leadership teams find the gaps between Sales, Marketing and CS, then design and install the framework that connects them.
I work alongside your existing team and tools, bringing structure, accountability and leadership visibility to the revenue system.
Ideas from inside the revenue system.
Notes on GTM, revenue architecture, leadership and the patterns that sit underneath inconsistent growth.
Before you book.
Do you execute the work yourself?
I lead the diagnosis, strategy, framework design, decision-making and leadership communication. Implementation can be handled by your internal team or by separately scoped specialists where required.
What if we already have a GTM motion, just not aligned?
That's the more common starting point. Most of what I do isn't building from zero. It's consolidating what already exists across Sales, Marketing and CS into one framework leadership can see.
How fast do we see something change?
The diagnosis phase surfaces where pipeline is leaking early on. Fixing it is the work that follows. Timeline depends on how fragmented things are today.
What size company do you work with?
Mostly B2B SaaS and services companies from around 40 people up to a few hundred, past the point where founder-led sales alone can carry pipeline and before there's an internal team dedicated to keeping Sales, Marketing and CS aligned.
What does this cost?
It depends on scope. A one-time diagnostic and framework build is priced differently from ongoing advisory. The discovery conversation determines which shape fits, and you'll receive a clear number after.
How do we start?
Take the free GTM Leakage Scorecard or book a 15-minute discovery call. No deck, no pitch. We talk through where your pipeline may be breaking and I'll tell you honestly whether this is a fit.
Stop finding out what broke after the quarter closes.
One conversation. We map where your pipeline may be leaking and whether a framework is what fixes it.