For B2B service businesses

You're losing leads between LinkedIn and your website.

Your content gets engagement. Your traffic clicks through. And then, somewhere between the post they liked and the page they landed on, they disappear. I find where the drop-off is happening and rebuild the system so LinkedIn and your website work as one engine.

Free 15-min call · No pitch · You leave with one specific break identified

The handoff between content and conversion is almost never designed.

Most B2B service businesses run LinkedIn and their website as two separate worlds. The LinkedIn agency posts. The web designer designs. Nobody owns what happens in between, when a CFO reads a post, taps the profile, clicks the link, and lands on a homepage that doesn't speak to what they just read.

That gap is where buyers exit. Not because your content is bad. Not because your website is broken. Because the two were never built to work together.

The leads exist. The system loses them.

Where the LinkedIn-to-website handoff fails

Most companies have at least two of these running at once. More posts, more ads, or a website refresh rarely fixes them, because the break isn't in any single piece. It's in the connection between them.

01

Message Mismatch

Your LinkedIn voice is sharp, specific, personal. Your website reads like a 2018 corporate brochure. Buyers feel the dissonance and disengage before they fill out the form.

02

Wrong Landing Page

Every link goes to the homepage. A post about a niche pain point lands on a generic services menu. The buyer has to do the work of finding themselves on your site, and most won't.

03

No Capture Mechanism

The visitor came warm, read three pages, left. No lead magnet. No newsletter. No retargeting pixel. The traffic was earned and then thrown away.

04

No Feedback Loop

Nobody knows which posts drive website traffic, which pages convert, or which content compounds. Decisions get made on vibes instead of data.

Three ways to start working together

Each step builds on the last. Most clients begin with the audit, then move into the engine if the fix needs ongoing hands.

Stage 01 · Free

Discovery Call

15 minutes

You describe where things feel broken. I ask specific questions about your LinkedIn presence, your website, and where the two meet. By the end we both know whether this is the right fit.

  • 15-minute call
  • No pitch, no slides
  • Honest answer on whether I can help
See if I can help →
Stage 03 · From AUD $4,500/mo

The Connected Engine

90 days to a working lead engine

For founders who want a connected lead engine running in 90 days — not a content calendar. I build and operate the system: LinkedIn content, website conversion fixes, and the feedback loop between them, until leads stop falling through the cracks.

  • LinkedIn content strategy & execution
  • Website copy & conversion fixes
  • Lead capture mechanisms wired to your CRM
  • Monthly reporting on which posts drive pipeline
See if a retainer fits →
"

Our LinkedIn was getting traction but the website wasn't converting. Neha showed us in one session exactly where buyers were dropping off. We fixed it in a fortnight.

Founder B2B Services · Series A
"

First advisor I have worked with who could sit with the marketing team and the sales team and make both of them see the same problem.

CEO 180-person technology company
"

She doesn't try to sell you on a tool or a campaign. She finds the actual break in your system and tells you what to fix first.

VP Marketing Enterprise software · ANZ
Neha Bhatia, Marketing, Sales & Systems Advisor

I work at the intersection of marketing, sales, and systems.

Most consultants pick a side. The LinkedIn people don't touch websites. The website people don't understand distribution. The result: clients pay two specialists who optimise their own piece and quietly blame each other when leads don't convert.

I work across both because that's where the real problem lives. My strength is pattern recognition across your entire growth system, and turning that into clear, actionable direction.

I work with B2B service businesses across Australia, India, and the US. Typically founder-led companies between $2M and $50M in revenue, where the founder is the brand and the website is the showroom. If that's you, we should talk.

Find out where your leads are disappearing.

Bring me one of your top-performing LinkedIn posts and the page it links to. In fifteen minutes I'll show you at least one specific break in the handoff, and what fixing it would unlock.

Show me my biggest lead leak
10 business days · Under 3 hours of your time · Findings guaranteed, or you don't pay